Everything You Need To Know About SEO Backlinks
Can’t get your website to rank higher on the search engine results pages? Even if you have jaw-dropping content, it can still be difficult to reach the number one spot for your target keyword. Everyone seems to be saying that content is king, but content marketing alone doesn’t cut it. You need a more proactive approach for traffic generation. This is precisely why so many online marketers focus on building backlinks. Google doesn’t deny that links are among their most powerful ranking factors, so it makes sense to learn about how you can build SEO backlinks effectively.
The first thing you need to understand is that not all backlinks are created equal. Just because your website has 1,000 more links than your competitor doesn’t mean you have an edge. You must take a closer look at the type of links you have. You might be surprised that your competitor manages to rank higher than your site despite having only a handful of links. In most cases, you can bet that the links pointing to their website come from high quality, relevant, and authoritative sources.
Getting links from these places can prove challenging for anybody unless you have an ultra-popular business that even big news websites wouldn’t think twice about linking to it. For this reason, many people turn to creating a private blog network. Basically, this refers to a collection of websites which you own. You publish content on these sites, making sure that they are relevant to your niche. You then build links from these websites to pass link juice to the web pages you want to rank on Google.
Now, this doesn’t guarantee a boost in rankings. Do it incorrectly and you will find yourself penalized in no time. The key is in making a genuine website that offers valuable content. You should never create backlinks just for the sake of it. Keep in mind that Google tries to deliver the best results for their users, so you’ll do yourself a favor by making that your goal as well.
Another important thing to understand is anchor text ratio. Back in the day, you can use your main keyword as the anchor text of all the links you build. Doing this today will only cause your rankings to decrease. Instead of using your target keyword, use similar terms, generic text, and naked URLs instead. Your goal should be to create a more natural-looking link profile.
Of course, you can also try guest posting, albeit it takes a longer time to gain links. No matter what route you take, just try to steer clear of any automated link building strategy. Slow and steady is the name of the game when it comes to building links and ranking higher.